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Digital Marketing

Digital Marketing

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Course Information

Course Digital Marketing Code DIGMAR6
Field of study 60412500 – Marketing (by industries and sectors) Semester 5
Form of Study Full-time Taught Language English
Lectures 36 Practical Lessons 36
Laboratory - Independent Work 108
Total Hours 180 Credits 6
Teacher Ro'ziboyeva Mushtariy

Lectures – Semester 5

Code Topic / Description Material / Link
L1 The Purpose, objectives, and system of digital marketing Download
L2 Digital marketing technologies Download
L3 New requirements for digital marketing and state interactive services Download
L4 New requirements for digital marketing and state interactive services Download
L5 Digital marketing strategies Download
L6 Mobile marketing and its platforms Download
L7 Mobile marketing and its platforms Download
L8 E-mail marketing Download
L9 Search engine optimization (SEO) Download
L10 Content marketing Download
L11 Content marketing Download
L12 Affiliate marketing Download
L13 E-commerce system Download
L14 Planning, organizing, and managing a company website Download
L15 Advertising in digital marketing Download
L16 Advertising in digital marketing Download
L17 The Use of social media opportunities in digital marketing Download
L18 The Effectiveness of using digital marketing technologies Download

Practical Lessons – Semester 5

Code Topic / Description Material / Link
P1 The Purpose, objectives, and system of digital marketing Download
P2 Digital marketing technologies Download
P3 New requirements for digital marketing and state interactive services Download
P4 New requirements for digital marketing and state interactive services Download
P5 Digital marketing strategies Download
P6 Mobile marketing and its platforms Download
P7 Mobile marketing and its platforms Download
P8 E-mail marketing Download
P9 Search engine optimization (SEO) Download
P10 Content marketing Download
P11 Content marketing Download
P12 Affiliate marketing Download
P13 E-commerce system Download
P14 Planning, organizing, and managing a company website Download
P15 Advertising in digital marketing Download
P16 Advertising in digital marketing Download
P17 The Use of social media opportunities in digital marketing Download
P18 The Effectiveness of using digital marketing technologies Download
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