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INTERNATIONAL MARKETING

INTERNATIONAL MARKETING

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Course Information

CourseInternational marketing CodeINTMAR6
Directions60412500 - Marketing(by industries and sectors) Form of StudyFull-time
Semester6 Total Hours, Credit180, 6
Lectures36 Practical Lessons36
Laboratory- Independent Work108
Subject TeacherIlhamova Zarnigor Taught LanguageEnglish

Lectures – Semester 6

CodeTopicMaterial
L1The scope and challenge of international marketingDownload
L2Dynamic environment of international tradeDownload
L3Political environment: a critical concernDownload
L4International legal environment playing by rulesDownload
L5The cultural environment of global marketDownload
L6Developing a global vision through marketing researchDownload
L7Foreign market entry strategiesDownload
L8International market segmentation and targetingDownload
L9Product strategiesDownload
L10Product strategiesDownload
L11International market channelsDownload
L12Integrated marketing communications and international advertisingDownload
L13Pricing for international marketDownload
L14Pricing for international marketDownload
L15Modern trends and future directionsDownload
L16Modern trends and future directionsDownload
L17Global Marketing Strategy and Decision-MakingDownload
L18Global Marketing Strategy and Decision-MakingDownload

Practical Lessons – Semester 6

CodeTopicMaterial
P1The scope and challenge of international marketingDownload
P2Dynamic environment of international tradeDownload
P3Political environment: a critical concernDownload
P4International legal environment playing by rulesDownload
P5The cultural environment of global marketDownload
P6Developing a global vision through marketing researchDownload
P7Foreign market entry strategiesDownload
P8International market segmentation and targetingDownload
P9Product strategiesDownload
P10Product strategiesDownload
P11International market channelsDownload
P12Integrated marketing communications and international advertisingDownload
P13Pricing for international marketDownload
P14Pricing for international marketDownload
P15Modern trends and future directionsDownload
P16Modern trends and future directionsDownload
P17Global Marketing Strategy and Decision-MakingDownload
P18Global Marketing Strategy and Decision-MakingDownload
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