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INTERNATIONAL MARKETING
Course Information
| Course | International marketing | Code | INTMAR6 |
|---|---|---|---|
| Directions | 60412500 - Marketing(by industries and sectors) | Form of Study | Full-time |
| Semester | 6 | Total Hours, Credit | 180, 6 |
| Lectures | 36 | Practical Lessons | 36 |
| Laboratory | - | Independent Work | 108 |
| Subject Teacher | Ilhamova Zarnigor | Taught Language | English |
Lectures – Semester 6
| Code | Topic | Material |
|---|---|---|
| L1 | The scope and challenge of international marketing | Download |
| L2 | Dynamic environment of international trade | Download |
| L3 | Political environment: a critical concern | Download |
| L4 | International legal environment playing by rules | Download |
| L5 | The cultural environment of global market | Download |
| L6 | Developing a global vision through marketing research | Download |
| L7 | Foreign market entry strategies | Download |
| L8 | International market segmentation and targeting | Download |
| L9 | Product strategies | Download |
| L10 | Product strategies | Download |
| L11 | International market channels | Download |
| L12 | Integrated marketing communications and international advertising | Download |
| L13 | Pricing for international market | Download |
| L14 | Pricing for international market | Download |
| L15 | Modern trends and future directions | Download |
| L16 | Modern trends and future directions | Download |
| L17 | Global Marketing Strategy and Decision-Making | Download |
| L18 | Global Marketing Strategy and Decision-Making | Download |
Practical Lessons – Semester 6
| Code | Topic | Material |
|---|---|---|
| P1 | The scope and challenge of international marketing | Download |
| P2 | Dynamic environment of international trade | Download |
| P3 | Political environment: a critical concern | Download |
| P4 | International legal environment playing by rules | Download |
| P5 | The cultural environment of global market | Download |
| P6 | Developing a global vision through marketing research | Download |
| P7 | Foreign market entry strategies | Download |
| P8 | International market segmentation and targeting | Download |
| P9 | Product strategies | Download |
| P10 | Product strategies | Download |
| P11 | International market channels | Download |
| P12 | Integrated marketing communications and international advertising | Download |
| P13 | Pricing for international market | Download |
| P14 | Pricing for international market | Download |
| P15 | Modern trends and future directions | Download |
| P16 | Modern trends and future directions | Download |
| P17 | Global Marketing Strategy and Decision-Making | Download |
| P18 | Global Marketing Strategy and Decision-Making | Download |