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Marketing communication
Course Information
| Course | Marketing communication | Code | MRK1405 |
|---|---|---|---|
| Directions | 60412500 - Marketing | Form of Study | Full-time |
| Semester | 6 | Total Hours, Credit | 150, 5 |
| Lectures | 30 | Practical Lessons | 30 |
| Laboratory | - | Independent Work | 90 |
| Subject Teacher | Nigora Khaytboyeva | Taught Language | English |
Lectures – Semester 4
| Code | Topic | Material |
|---|---|---|
| L1 | Theoretical foundations of marketing communications | Download |
| L2 | Creating and managing a marketing communications complex | Download |
| L3 | Sales promotion | Download |
| L4 | Personal selling | Download |
| L5 | Public relations measures | Download |
| L6 | Advertising is the main element of marketing communications | Download |
| L7 | Direct marketing and marketing in computer networks | Download |
| L8 | Other means of communication | Download |
| L9 | Marketing communications planning | Download |
| L10 | Budget and effectiveness of marketing communications | Download |
| L11 | History of the development of advertising and legal regulation | Download |
| L12 | Basic concepts of advertising. | Download |
| L13 | Advertising in the marketing communication system | Download |
| L14 | Organization of the advertising process Main types of advertising activities | Download |
| L15 | Evaluation of the effectiveness of advertising activities. International advertising. | Download |
Practical Lessons – Semester 4
| Code | Topic | Material |
|---|---|---|
| P1 | Theoretical foundations of marketing communications | Download |
| P2 | Creating and managing a marketing communications complex | Download |
| P3 | Sales promotion | Download |
| P4 | Personal selling | Download |
| P5 | Public relations measures | Download |
| P6 | Advertising is the main element of marketing communications | Download |
| P7 | Direct marketing and marketing in computer networks | Download |
| P8 | Other means of communication | Download |
| P9 | Marketing communications planning | Download |
| P10 | Budget and effectiveness of marketing communications | Download |
| P11 | History of the development of advertising and legal regulation | Download |
| P12 | Basic concepts of advertising. | Download |
| P13 | Advertising in the marketing communication system | Download |
| P14 | Organization of the advertising process Main types of advertising activities | Download |
| P15 | Evaluation of the effectiveness of advertising activities. International advertising. | Download |